“The taste of Seoul, a capital city of Korea, is developing as a culture that connects tradition and modernity as well as Korea and the world.
It will continue to develop even in the future.”
“Seoul is an international city of taste. It captures the features of both traditional and modern taste.
As Seoul has a history of being the capital of the Joseon Dynasty for 600 years, it has strong roots of taste as well.”
“Restaurant is a place that gives pleasure to people with food.
Seoul has increased number of restaurants dynamically experimenting something new by harmonizing tradition and modernity.”
“From traditional Korean to modern Korean food; Western food with a little bit of Korean style in it; from fine dining to more affordable gourmet
— the wide selection of choices givse a fun experience to customers.”
“A city with ever-changing trends and sensitive consumers.
The rise of competent boutique restaurants in Seoul is making the market even more competitive than ever.“
“Just a couple of years ago, people thought of bars in Seoul as a place to simply get drunk.
Now, people’s perceptions have matured, seeing them as a place where bartenders give customers unique and customized experience.”
“The food we eat and drink in Seoul today is the taste of Seoul. It is our “face” that blends the tradition and innovation,
street food and fine dining, and the old capital of Joseon to the modern Korea of today.”
“Seoul has become the ‘rising star’ with a bright future of food compared to any city in the world.
I look forward to varieties of Hansik added to French and Italian.“
“It is hard to see a food industry that grows and transforms as quickly as that in Seoul.
It is becoming pickier every time, but that is also a sign that more people are investing in taste.”
“Food is so important in Korea, that people even greet each other by saying,
‘Have you eaten?’ Seoul, where talented chefs are hidden everywhere, is indeed a city of taste.”